Vasanth.
Built from the set up.
From junior artist to agent to casting director, and now the founder leading IDC Medias across casting, talent, PR, digital, production and events, while also working as an Executive Producer and Project Designer.
since 2020
commercial projects
series
& industries
A career made
on set.
Vasanth is the Founder and CEO of IDC Medias, a Chennai-based entertainment and media company specializing in casting, talent management, celebrity management, public relations, digital marketing, brand promotions, production, and event management. He also works as an Executive Producer and Project Designer.
His journey in the entertainment industry began in 2020 as a Junior Artist. Through dedication, practical industry experience, and a deep understanding of the casting process, he progressed from Junior Artist to Agent and subsequently to Casting Director. Today, he continues to expand his expertise across multiple segments of the entertainment and media industry.
Over the past six years, Vasanth has been involved in more than 80 projects, including over 50 television commercials (TVCs) and commercial projects, as well as more than 10 web series. His experience spans casting and coordination for films, television commercials, web series, music albums, television serials, and other media productions across the Tamil, Telugu, Kannada, Malayalam, and Hindi entertainment industries.
to founder
Junior artist to
founder.
Every step taught a different side of the industry, which is why IDC Medias can work with artists, brands and production teams alike.
- 202001
Junior artist
Started on set, learning how productions really run from the inside.
- Next02
Agent
Began representing artists and connecting them with the right projects.
- Then03
Casting director
Leading casting and coordination for films, TVCs, web series and more.
- Growth04
Digital & brand communications
Expanded IDC Medias into digital marketing, influencer and brand work.
- 19 Aug 202605
Production & events
Launched production and event management, a new milestone for IDC Medias.
- Today06
Executive Producer & Project Designer
Also works as an Executive Producer and Project Designer, shaping projects from concept to delivery.
Talent, brands
and reach.
Beyond casting, Vasanth has expanded IDC Medias into digital marketing and brand communications, offering services such as social media marketing, celebrity page management, influencer marketing, meme promotions, content creation, and brand collaborations. Through these initiatives, he works with brands, celebrities, artists, and creative teams to support their promotional and marketing objectives.
Opening doors
for new artists.
A key aspect of his vision is identifying emerging talent, supporting aspiring artists, and helping them understand the professional demands of the entertainment industry. Through talent management and career guidance, he aims to help artists strengthen their professional profiles, develop their skills, make informed project choices, and pursue suitable career opportunities.
- Formats
- Films · Television commercials · Web series · Music albums · Television serials · Other media productions
- Languages
- Tamil · Telugu · Kannada · Malayalam · Hindi
A new
milestone.
On August 19, 2026, Vasanth further expanded his entrepreneurial journey by launching production and event management operations, marking a new milestone in the growth of IDC Medias and its presence across the entertainment, media, and events sectors.
Relationships
that last.
Under his leadership, IDC Medias continues to build professional relationships with artists, celebrities, brands, production houses, and creative teams. The company is committed to fostering talent, encouraging creative collaboration, and building long-term professional relationships across the industry.
Connecting talent,
brands and production.
To build IDC Medias into a trusted entertainment and media company that connects talent, brands, and production teams while creating meaningful opportunities for emerging artists and supporting the growth of the entertainment industry.